Knowing your church’s identity is not enough—it has to shape your decisions, ministries, and culture. This article shows how to align your strategy, structure, communication, culture, and people with who God has called your church to be.
Churches often struggle with identity because they confuse activity with calling. This article offers practical steps to help your church discover who it really is—by listening well, examining your story, digging deeper than generic values, and naming what truly matters. Clarity is not just possible, it is essential.