Revitalization Isn’t Rebranding: Why Paint and New Logos Don’t Fix Dying Cultures

Many churches mistake rebranding for revitalization. Fresh paint, new logos, and modern marketing can make things look better, but they cannot heal what is broken. True revitalization begins with repentance, grows through relationship, and leads to renewal. Change the culture before you change the carpet.

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Stop Fixing What Isn’t the Problem

Many churches waste energy tweaking what is visible without addressing what is truly broken. This post helps leaders step back, ask better questions, and deal with root issues instead of just the fruit. Quick fixes will not bring lasting change—but honest questions and deep listening might.

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